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&img data-rawwidth=&672& data-rawheight=&895& src=&/c4eefbb1ddb25c4bd5e8b1_b.jpg& class=&origin_image zh-lightbox-thumb& width=&672& data-original=&/c4eefbb1ddb25c4bd5e8b1_r.jpg&&&br&可以了
写在前面：&ul&&li&市场营销过程无非洞悉客户需求，满足客户需求，建立客户关系，获得客户价值。&br&专题选题全部来自知乎的市场营销话题，优选赞同多的答案，按先理论后案例的逻辑顺序展开。专题的结构与市场营销过程相同：首先澄清市场营销概念；其次说明市场营销战略STP；再次详解市场营销战术4P；复次浅谈CRM；然后举例行业营销；最后支招市场人与销售人的职业生涯。&/li&&li&市场营销至境也无非想得通、做得到、赚得到。&br&专题解决“想得通”的理论问题，“做得到”与“赚得到”的实践问题则留待你的洞悉市场基础上的决策与执行。&/li&&li&已在修订版的基础上进行&b&1&/b&次升级，&b&当前版本号：V&/b&，本次升级主要内容是添加了相关话题的80+优质答案链接。&br&之后也会不定期发现与补充市场营销及相关话题的优质答案到专题中，专题孵化器：&a href=&/collection/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/collection/19&/span&&span class=&invisible&&599437&/span&&span class=&ellipsis&&&/span&&/a&&br&难免疏漏，更欢迎通过评论或私信推荐与自荐：）&/li&&/ul&将此深心奉尘刹，是则名为报佛恩，一切为了市场营销的未来。&br&&br&&b&一、市场营销概念&/b&&ul&&li&什么是营销？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&7841&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&市场营销的核心是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2000&/span&&span class=&invisible&&6197&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&MBA，市场营销，经济学有什么联系吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&0282&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销（marketing）、推广（Promotion）和 运营（Operation）的概念分别是什么？他们之间有什么关系或异同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1965&/span&&span class=&invisible&&5198&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&「公关」「广告」「营销」之间的区别和联系是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&6477&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销、传播、广告、公关、互动营销、互动传播、互动广告这几个词的意思和关系是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2009&/span&&span class=&invisible&&4449&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销和销售的本质区别是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1966&/span&&span class=&invisible&&3849&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销与促销的区别是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&0588&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&市场部与公关部职能的区别是？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1987&/span&&span class=&invisible&&7166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&市场营销是否扭曲了自由市场？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&4194&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&br&&b&二、市场营销过程&/b&&br&&u&营销准备：市场与消费者洞察&/u&；&u&营销战略：STP&/u&；&u&营销战术：4P&/u&；&u&营销目的与结果：CRM&/u&&br&1、&b&营销准备：市场与消费者洞察&/b&&br&&b&&/b&&ul&&li&实战中的营销调研（市场营销研究）的思路和流程是怎么样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&2483&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何做开店前的考察工作？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&2588&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&用户研究和市场研究有哪些方面区别？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&2953&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何系统分析消费者的购买决策过程？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&2987&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&什么是「伪需求」？能否举例说明？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1986&/span&&span class=&invisible&&3805&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用户研究和市场研究有哪些方面区别？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&2953&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&除了美女，宠物和婴儿，还有什么是永恒的吸引物？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1997&/span&&span class=&invisible&&4154&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&人性的优点和缺点是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1956&/span&&span class=&invisible&&1392&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么女性心理营销值得重视？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1983&/span&&span class=&invisible&&7279&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&女生常说「买东西不怕贵，但要值」这是一句真话吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&1866&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&通常相对于女性，男性在网络购买行为中有何不同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1964&/span&&span class=&invisible&&5794&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么要用信用卡？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1979&/span&&span class=&invisible&&5983&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么很穷的人也要钱买苹果手机？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1962&/span&&span class=&invisible&&0728&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&美丽说和蘑菇街这类的购物分享网站，解决了用户的什么实际需求？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1974&/span&&span class=&invisible&&9074&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么超市里面总爱把避孕套、电池和口香糖放在了收银台跟前？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1960&/span&&span class=&invisible&&3175&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么感觉 Mac 和 iPhone 的用户有严重强烈的优越感？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&3403&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&日本的“音姬”有否可能在其他国家推广？理由是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&3562&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&香飘飘奶茶广告中说一年卖出7亿杯，这个数字是否真实？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1975&/span&&span class=&invisible&&9452&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有什么方法估测中国市场上iPhone的数量？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1994&/span&&span class=&invisible&&5200&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&2、&b&营销战略：STP&/b&&br&&u&S：市场细分&/u&&ul&&li&一线、二线与三线市场的消费观念都有哪些不同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&3144&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&分析市场就一定要估计市场规模？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&6998&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&售价 9999 元的公务员专用&红派壹号&平板电脑，这种产品是否完全与市场背道而驰？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&4849&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&T：目标市场选择&/u&&ul&&li&目标市场和目标顾客有什么区别？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&5340&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&SWOT 分析是否必需有竞品来参照？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&8374&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&P：市场定位&/u&&ul&&li&为什么有人说《定位》不是一本好书？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&3946&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在新品牌创建过程当中，在对品牌进行定位时，包括哪些维度？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&4817&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&对于孙陶然在《创业36条军规》中提到的“营销的核心是找到可复制的推广方法”，您认为与您提到的“市场营销的核心是市场定位”的观点是否矛盾？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&9961&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&肯德基的 KFC select 店面和 KFC 标准店面有什么不同？KFC select 的市场定位是什么样呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1988&/span&&span class=&invisible&&4060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&3、&b&营销战术：4P&/b&&br&&u&Product：产品&/u&&ul&&li&如何建立一个品牌？品牌包括哪些要素、注意事项？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1964&/span&&span class=&invisible&&9029&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&品牌渗透率和市场占有率有什么区别？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1983&/span&&span class=&invisible&&3104&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&什么样的产品才算一个好的产品？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&0352&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&真正打动过你的一个设计是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2009&/span&&span class=&invisible&&3223&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&什么是产品性格？怎么确定产品性格？产品性格能帮助我们做些什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&7121&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样让产品传达出「酷」的感觉？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&4595&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用户体验对于一个互联网产品影响力有多大？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&5713&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在产品完善到什么程度推出产品比较好？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&8628&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&做出上亿用户的互联网产品，需要哪些能力？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1977&/span&&span class=&invisible&&0653&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎样定义产品人员对产品的sense？产品新人又该如何培养对产品的“sense”？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1983&/span&&span class=&invisible&&1995&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样成为一个很懂市场也很懂产品的人？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1998&/span&&span class=&invisible&&3401&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&做市场需要深入理解产品吗？深入到什么程度？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&3789&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&淘宝商城为什么要改名天猫，仅仅是域名原因吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&6660&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有哪些品牌起了洋气儿的名字实际上是彻头彻尾的国产货？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&1144&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&Price：价格&/u&&ul&&li&到底出价低以获得更多的客户好，还是出价高一件就赚很多好呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&7438&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&商家选择在很短的时间内平价卖出去产品是处于什么考虑？在这种不怎么赚钱的情况下为什么商家还乐意做？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1967&/span&&span class=&invisible&&5819&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何解释「东西越贵越多人买，便宜东西反而无人问津」的现象？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1974&/span&&span class=&invisible&&7160&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&一件大衣的价格组成是怎样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1997&/span&&span class=&invisible&&1340&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&出版方怎么给图书定价？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&3556&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&杂志是如何定价的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1977&/span&&span class=&invisible&&4099&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&房地产商是如何为房子定价的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1976&/span&&span class=&invisible&&6127&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&各城市的出租车起步价和每公里定价制定依据是什么？ 是根据城市大小、消费能力综合制定的么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1972&/span&&span class=&invisible&&4023&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网络游戏公司是如何对虚拟物品定价的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1977&/span&&span class=&invisible&&0818&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&苹果的产品是如何定价的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1959&/span&&span class=&invisible&&4158&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 iPhone 的容量不同价格会差那么多呢？是因为特殊的设计还是什么呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&6986&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&B2C要管理非常多的SKU，如何给每个SKU定价？后续如何调价和促销？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2000&/span&&span class=&invisible&&8166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&电商们，如果你降价了，此前刚刚高价购买的老顾客找你退还差价，你如何处理？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&0364&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么书大都有定价，而其他商品很少有？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1962&/span&&span class=&invisible&&6728&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&iPhone 4S 卖得跟春运火车票一样，苹果为什么不选择涨价？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&9895&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么宜家各商场大减价活动的产品范围和价格不一样？除库存和历史销量外，还有别的判断基准吗？它如何协调各商场的策略，防止他人利用？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&0805&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&瓶装可口可乐从 600ml 变成 500ml ，降低的成本主要在什么方面？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1972&/span&&span class=&invisible&&5807&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为何苹果 App Store 中的非免费 app 售价的小数部分都是 .99 ？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1979&/span&&span class=&invisible&&9798&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&当当图书电子版《乔布斯传》卖 42 RMB，相较之下，其纸质版的才 51 RMB，当当的电子书定价是否合理？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&1469&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么国内滑雪越来越贵？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&8991&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&Place：渠道&/u&&ul&&li&常见的渠道政策有哪些，有些什么经典的玩法？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2000&/span&&span class=&invisible&&9657&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&《客户天才》维度 6 中的「客户门户」是什么意思？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&1811&/span&&span class=&ellipsis&&&/span&&/a&（详解渠道与通路）&/li&&li&如何调和平衡网络销售和各地的经销商利益？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1975&/span&&span class=&invisible&&5715&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&耐克、阿迪、H&M 各地不同的店面，商品是怎么管理，怎么分配的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1972&/span&&span class=&invisible&&8454&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 7-11 这样的便利店要24小时通宵营业？背后是什么经营管理理念？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1973&/span&&span class=&invisible&&1509&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么很多人都想开咖啡店、书吧？有技术门槛吗？盈利前景如何？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&1224&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么麦当劳和肯德基总是开在一起？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&0968&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&渠道为王如何理解？这里渠道是指直达目标客户的通道吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&0187&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么在制定渠道政策的时候，核心代理所获得的返点要比金牌代理和银牌代理要少5%？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2009&/span&&span class=&invisible&&0601&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么生产商不给产品定出统一零售价？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&6352&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在县城开一家苹果产品店，大家有什么建议？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&3414&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&麦德龙超市以何取胜？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2000&/span&&span class=&invisible&&9625&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&电商行业有哪些营销手段可以借鉴到实体零售行业？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&9643&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&城市 4S 店和县城 4S 店的区别是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1993&/span&&span class=&invisible&&1635&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&电视销售上那些类似金苹果四代手机有人买么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1986&/span&&span class=&invisible&&1782&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&各大电视台的电视购物促销（所谓只要998，绝世产品送到家）的产品有人买吗？市场有多大？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&5476&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&空闲时间摆地摊有什么可行的方案？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1998&/span&&span class=&invisible&&0767&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&关于营销、经营管理、市场开拓，有哪些值得推荐的学习资料和书籍？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&2913&/span&&span class=&ellipsis&&&/span&&/a&（该答案主推渠道类书籍，不是分类错误）&br&&/li&&/ul&&u&Promotion：宣传&/u&（由直复营销、促销、销售、公共关系、广告五部分组成）&br&直复营销（即DM营销、目录营销、电话营销、电视购物、网络营销、新数字技术营销、信息亭营销等）&ul&&li&绩效营销和整合营销有什么不同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&1217&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&社会化媒体营销与传统网络营销的区别？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1968&/span&&span class=&invisible&&3973&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&苹果公司内部真的有意识的把「饥渴营销」作为一个营销策略吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1978&/span&&span class=&invisible&&0120&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&Apple 历史上做过饥渴营销吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&0658&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&&ul&&li&如果只用病毒式营销，没有经费，你会怎么做？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1984&/span&&span class=&invisible&&7737&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样解决冷启动？怎样找到种子用户？怎样抓住种子用户？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&3706&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&ul&&li&一个有效的线上产品推广方案的要素和渠道是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&1365&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网赚的赢利模式是怎样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&2793&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&新建的网站，目标顾客中国海外华人（特别是英国、欧洲、美国和加拿大），最有效的网络营销途径是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1968&/span&&span class=&invisible&&8691&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何推广一个房屋维修网站？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1987&/span&&span class=&invisible&&9647&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&减肥类淘宝客的技术含量，站群规模，和转换来源问题？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1988&/span&&span class=&invisible&&7731&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&人人网和 Facebook 当年的初期推广策略是怎样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1985&/span&&span class=&invisible&&1502&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人们愿意阅读什么样的广告邮件？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1987&/span&&span class=&invisible&&7356&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&EDM 为什么要代发？直接发不行吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&6723&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&国内比较好的电邮直销（EDM）服务商有哪几家？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&4559&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如果你是杰士邦的微博运营人员，面对杜蕾斯官方微博，你会采取哪些运营措施？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1985&/span&&span class=&invisible&&9322&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何使一个微博帐号一个月内「关注我的人」超过 1000 ？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1956&/span&&span class=&invisible&&0171&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&关于微博营销有哪些比较好的书可推荐？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1984&/span&&span class=&invisible&&0772&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&具备哪些特征的网络内容（音视频、图文等）比较容易被广泛传播？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&1723&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&美丽说和蘑菇街的微博营销究竟是怎样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1983&/span&&span class=&invisible&&9051&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何判断一个社交平台是否具有营销价值？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1988&/span&&span class=&invisible&&2940&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何更好地评估微博等社会化媒体的营销效果？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1956&/span&&span class=&invisible&&2060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在网络上传播有效的内容，在传统媒体上亦可起到作用，反之亦然。也就是说，只要内容上乘，金子放在哪里都会发光——这种说法对么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&1778&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&任何互联网产品，是否都适合采取情感营销的手法？或者说，是否有某种方法论，来规范这种营销手法的套路？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&9657&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么日本极其流行各种自动贩卖机？日本自动贩卖机销售的产品定价与普通杂货店/便利店相比有价格优势吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1960&/span&&span class=&invisible&&8777&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在街上发传单有什么诀窍？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2009&/span&&span class=&invisible&&4496&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&据说营销人必须会讲故事，为什么？营销人都是怎么讲故事的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&9618&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&安利直销模式和传销有什么区别，为什么安利不会被认为是传销？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&3019&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎么看直销公司，比如安利？是否是将产品销售建立在了人际关系上？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1969&/span&&span class=&invisible&&5060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&促销&ul&&li&零售商如何规划设计一年中的促销节奏？B2C企业呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&2551&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&反季节产品该如何做促销？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1972&/span&&span class=&invisible&&4496&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么商业促销活动喜欢用苹果的产品（iPhone、iPad）作为奖品？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1977&/span&&span class=&invisible&&5640&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 Amazon 的首页很少有促销活动？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&9603&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&销售&ul&&li&如何理解「销售」？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&8641&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&除了忽悠、走关系，怎样才能做好销售？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&9242&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&性格很内向的人可以做好销售吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&1364&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人长得丑，可以做销售吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&3277&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&对于指标不同、完成度不同的销售人员业绩，奖金如何分配最公平合理？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&3212&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&我是做销售支持工作，如何在与销售的沟通中，快速了解销售的真实意图？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&9641&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何为品牌营销团队制定激励方案?&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&5565&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎么把剃须刀卖给张飞？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1979&/span&&span class=&invisible&&4431&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有哪些销售类书籍值得推荐？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1986&/span&&span class=&invisible&&5291&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&公关&ul&&li&如何用一两句话向一个外行人解释公关这个行业？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&9670&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&你怎么评价《广告的没落公关的崛起》这本书？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2007&/span&&span class=&invisible&&5007&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&国内大互联网公司中，哪些公司的公关能力最好？判断标准是怎样的？公关水平的差距怎样形成的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&2808&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&国内有哪些公益媒体？公益项目如何运作才能发挥最大的作用？有没有很好的商业化运营模式？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&4467&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&危机公关的精髓是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1961&/span&&span class=&invisible&&6952&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在哪些紧急情况下需要公司高管出面道歉？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&1705&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&一个活动完成之后，还需要大范围的去宣传获奖的情况吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&3840&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如果你是 CSDN 的 CEO，你将如何应对此次泄密事件？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1998&/span&&span class=&invisible&&3290&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&微软、谷歌每年数额庞大的游说资金到底是如何分配的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1976&/span&&span class=&invisible&&4723&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎么能做到360那样的公关能力、立马能消除自己的不利影响？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1987&/span&&span class=&invisible&&5930&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&关于美团的“假戏成真：抽个对象回家过年”这个活动，到了第二天没有爆炸式增长，目前只有几万单，是因为涉及伦理和道德么？大家怎么看？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&6988&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&凡客铺设户外广告宣传全球同步开售《乔布斯传》，是一次品牌营销活动吗？而非简单产品广告。&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1988&/span&&span class=&invisible&&5625&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&网络上流行「凡客体」是凡客诚品策划的事件营销吗？还是一次自然爆发的流行事件？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1955&/span&&span class=&invisible&&3922&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么国人讨厌凤姐，不喜欢她就不理她就好了呀，却明知道那是炒作还要都去帮人家炒？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&7979&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么蒙牛一出问题就骂声一片，可口可乐有农药了却没有那么多声音？这反映了什么问题？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&7673&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&归真堂请的危机公关公司是哪一家？如果连去世的人的微博账号都盗用的话，是否说明新浪也参与了？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&2085&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&广告&ul&&li&什么是「广告」?&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&0096&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&从广告主的角度看，常见的几种广告的利弊各是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1979&/span&&span class=&invisible&&5639&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&移动广告与互联网广告有何异同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&4091&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人为什么讨厌广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1978&/span&&span class=&invisible&&8907&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么相对电视、报纸等媒体来说，互联网用户更痛恨广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&0931&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&广告一定会伤害用户体验吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1966&/span&&span class=&invisible&&0405&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么广告人都觉得自己很有创意？同时市面上的广告又那么烂？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&9667&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&广告主希望用户点击广告，而用户躲避广告。这种猫和老鼠的游戏哪里是出口，怎么才能把猫粮给猫，把奶酪给老鼠？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1960&/span&&span class=&invisible&&6759&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网络互动营销中，传统广告营销里所谓的“consumer insight”（消费者洞察）是否还同样重要？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&1744&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&电视剧里的植入广告模式是怎么样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&8561&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&你认为最好的电视广告是哪个？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1981&/span&&span class=&invisible&&2166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&你最喜欢的一句广告语是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1959&/span&&span class=&invisible&&4511&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&目前你看到过或听过的最喜欢或者认为最好的文案是什么呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1992&/span&&span class=&invisible&&0113&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&一句优秀的广告词需要具备哪些特点？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&7388&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&针对营销成果或产品特征某一项最为成功的广告词是什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&0984&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&广告精准投放的关键是不是拥有海量用户数据？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&9278&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样从学术的角度分析一则广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&6174&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在大面积投放广告的情况下，如何衡量各种媒介上的广告投放效果？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1985&/span&&span class=&invisible&&2410&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&互联网广告真的有效吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&2088&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么知名品牌（可口可乐、耐克、阿迪等）请明星代言还要付广告费？&/li&&li&&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&9340&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&像可口可乐这类世界知名公司为什么要持续大量地投放广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1975&/span&&span class=&invisible&&2026&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为啥百事可乐、可口可乐、雪碧要花这么多钱请这么多明星做广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1978&/span&&span class=&invisible&&2592&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么南方电网这样的绝对垄断企业还要做广告？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&8369&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么很多公交车里面的广告都是关于“妇科医院”的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1978&/span&&span class=&invisible&&5966&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么厕所的小广告里很多&同性VCD&？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&8664&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用同性恋作为卖点的广告，大家怎么看？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1984&/span&&span class=&invisible&&6157&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&姚晨赶毛驴上赶集网的广告所带来的效应，对赶集网来说是成功还是失败？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1957&/span&&span class=&invisible&&4824&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&4、&b&营销目的与结果：CRM&/b&&ul&&li&销售预测一般是基于是什么预测的？零售行业的销售预测对经营的指导性有多高？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1998&/span&&span class=&invisible&&6644&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&贝索斯的这句话是什么意思呢？“我们不是通过卖东西赚钱，而是通过帮助消费者做出更好的购买决策而赚钱”。&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&9441&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在人类消费行为中，是由「少数的理性消费带动多数的感性消费」，还是由「少数的感性消费带动多数的理性消费」？为什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2007&/span&&span class=&invisible&&3601&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&感知价值是如何体现的？在市场上又会如何表现呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1985&/span&&span class=&invisible&&0131&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&什么是真的「用户价值」？你如何理解？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&2331&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何看待用户体验与用户价值？团队应如何选择？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2007&/span&&span class=&invisible&&4927&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何让知乎的新用户更快速的融入知乎？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1999&/span&&span class=&invisible&&5033&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&优衣库网店n百种商品的折扣是怎么做到安排有序的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1990&/span&&span class=&invisible&&4357&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&肯德基「先配餐后收款」的模式是否会给它带来问题？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1989&/span&&span class=&invisible&&6689&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&&br&&b&三、行业营销&/b&&ul&&li&全球市场中，啤酒消费大多青睐本地品牌，但软饮料却能出现可口可乐、百事可乐这种全球通吃的品牌，原因何在？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1986&/span&&span class=&invisible&&6445&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&一个食品要进入市场从起点到销售终端需要经过哪些环节？需要与哪些部门挂钩？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1985&/span&&span class=&invisible&&2958&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&日化产品是否有暴利？为什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1976&/span&&span class=&invisible&&7863&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&宝洁与联合利华的市场策略有何异同？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&5277&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&小米公司这次推出小米手机的前期营销推广思路是什么样的？有什么可借鉴的地方么?&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1981&/span&&span class=&invisible&&8571&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何解决免费网游中的通货膨胀问题？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1962&/span&&span class=&invisible&&5139&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&一个免费借书甚至送书上门，但每本书收120押金的网站是否有利可图？物流会是死穴吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2005&/span&&span class=&invisible&&9254&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&中国制造能否诞生「奢侈品」？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&5959&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么美特斯邦威模仿 Zara 在国内似乎并没有成功，今年甚至库存残留很多？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&3900&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&大陆的毒品销售体系是怎样的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&7375&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么书籍的价格会被明码印出？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2008&/span&&span class=&invisible&&3420&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&医药代表具体做什么？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1986&/span&&span class=&invisible&&1693&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&安利的成功是得益于什么呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1969&/span&&span class=&invisible&&6846&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&ul&&li&朋友在做安利，为什么他那么坚信安利能带来成功？而且是几年内。做安利成功了的人又有哪些呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1994&/span&&span class=&invisible&&1346&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&中小成本制作的电影，宣传费用占总成本的大约百分之多少？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1993&/span&&span class=&invisible&&8039&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&你所知道的《失恋33天》的营销手段是什么？预估票房多少？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1990&/span&&span class=&invisible&&5397&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&没有实体唱片销售经验可能会对数字音乐销售带来哪些影响？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&5792&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&宝马汽车这两年的营销究竟有什么独到之处？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1959&/span&&span class=&invisible&&4489&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&br&&b&四、市场人与销售人的职业生涯&/b&&br&1、&b&职业规划&/b&&ul&&li&市场营销的学生，以后可以从事哪些相关的工作？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1993&/span&&span class=&invisible&&3100&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&非市场营销专业，想进入营销和销售方向的岗位，一个新手如何让老板认可？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&0337&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&作为应届生而言，想在营销策划岗上有所建树可以选择哪些行业呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&1752&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有招聘权的销售总监们常有什么困惑？哪些困惑必须通过招人解决？他们最缺什么样的人？最怕招到什么样的人？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1997&/span&&span class=&invisible&&0721&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&ul&&li&现在的大学生是不是过于迎合现在的企业或市场的需求？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&7937&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&学历在营销从业人员里面考量比重很低吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&6394&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&ul&&li&什么样的市场工作最有前途？品牌推广合作、公关媒介、战略bd、edm、sem、活动策划、sns,还是其他？做面对所有消费者的好，还是做固定群体的好？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1974&/span&&span class=&invisible&&4979&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&什么样的人适合做销售？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&6273&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如果适合做销售，选择哪些行业的销售职位未来发展空间更大？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2003&/span&&span class=&invisible&&1275&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&一个新人应该如何入行 PR ？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1962&/span&&span class=&invisible&&3484&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&广告专业的大学生在大学应该怎样培养自己的专业素养？又怎样提高专业技能呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&2055&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&对于广告行业的AE，这个职位是属于怎样的一个地位？为什么许多广告公司给予AE的地位差距那么大呢？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1995&/span&&span class=&invisible&&4029&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&市场研究公司的工作职责/生活方式/准入要求/发展路径有哪些？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1992&/span&&span class=&invisible&&1789&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&招聘网上所描述的“活动策划”指的是什么？具体需要做些什么工作，和需要什么能力？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2004&/span&&span class=&invisible&&8712&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&2、&b&职业成长&/b&&ul&&li&如何才能成为一个优秀的 Marketing 人员？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1959&/span&&span class=&invisible&&7259&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&我是学市场营销的，总觉得个人竞争力不强，觉得像技术人员那样有一技之长。做市场营销的怎么才能有自己的核心竞争力？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2001&/span&&span class=&invisible&&7258&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&对一个电子商务专业毕业一年、正在迷茫期的人，有哪些建议？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1982&/span&&span class=&invisible&&0594&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&老板几乎都是干财务或者销售出身的？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&9083&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&Wayne Zhang访谈：是爱情让你作出改行的选择吗？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&4278&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&3、&b&职业学习&/b&&ul&&li&请推荐几本市场营销类书籍并说明理由？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&9290&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&非市场营销专业的学生想学习市场营销，应该看哪些书籍或教材？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1996&/span&&span class=&invisible&&6391&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销人员如何学习营销理论？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/1975&/span&&span class=&invisible&&1000&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有哪些高效学习市场营销的好网站？&a href=&/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2002&/span&&span class=&invisible&&3933&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&市场营销领域里，有哪些专家可以推荐？&a href=&/question/167& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&/question/2006&/span&&span class=&invisible&&&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&最后，公开自己的市场营销笔记本，内有5000条左右市场营销笔记：&a href=&///?target=https%3A///pub/windpassedby/Marketing& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&https://www.&/span&&span class=&visible&&/pub/windpa&/span&&span class=&invisible&&ssedby/Marketing&/span&&span class=&ellipsis&&&/span&&i class=&icon-external&&&/i&&/a&&br&&/li&&/ul&祝早臻市场营销至境：）
写在前面：市场营销过程无非洞悉客户需求，满足客户需求，建立客户关系，获得客户价值。专题选题全部来自知乎的市场营销话题，优选赞同多的答案，按先理论后案例的逻辑顺序展开。专题的结构与市场营销过程相同：首先澄清市场营销概念；其次说明市场营销战略…
我一直在考虑这个问题，估计你的工作还没有我闲吧！不要问我什么工作。闲时，上一天放三天，忙时，上一天放一天，最忙时，连续一个星期。&br&最近有个构想：将爱好变为一种兼职&br&因为本人热爱篮球，但是并不是体育专业或师范类毕业，如果说篮球训练之类的还算过得去。所以我就想能不能开个小区的篮球训练班，对象是4到6岁的小孩，星球六日，每次一到两小时，50元就可以了！我的优势是，我已经是父亲，家里四岁小孩一个，能很好地与小孩沟通，小朋友人缘好，好多小孩都很愿意和我玩，我的小孩我也是每逢星球六日我都带他去训练篮球，如果在这个时候可以带多几个小孩一起训练的话，既可以让孩子感受团队训练带来的竞争性和合作性，又可以赚钱，一举两得。我如果是一个人的话，带5个小孩是应该可以的，并且星期六下午我老婆放假，就一起去带。再者小区里面的人都是经常见面，大家都认识，比较放心我带小孩，还有很多父母并没有太多时间带小孩出去运动，甚至放假就在家里看电视，玩ipad，玩电脑，对身体不好。我价格便宜啊！这些都我宣传的突破口。一个月四堂课，一个月200，一个月有1千的收入，年就多了1w2。如果真的做到一定规模的话，可以请一些比较专业的人事来兼职教练工作。还有我做手工还是不错的，我可以教小孩做手工，曾经在幼儿园的制作的手工里面多次受到老师表扬，也是可以让小区的小孩远离电视电脑，我觉得我出发点很好，应该可以做。现在在写文案计划，具体的操作，课程安排，需要解决的问题。&br&所以楼主如果真的想做一个兼职，最好是从自己的兴趣或强项着手想一下。但是楼主提供资料太少，很难帮楼主想一个兼职出来。
我一直在考虑这个问题，估计你的工作还没有我闲吧！不要问我什么工作。闲时，上一天放三天，忙时，上一天放一天，最忙时，连续一个星期。最近有个构想：将爱好变为一种兼职因为本人热爱篮球，但是并不是体育专业或师范类毕业，如果说篮球训练之类的还算过得…
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