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以差异化打造A级车新主流，试驾上汽大众凌渡L
来源：一品汽车2023-03-24 13:59:2717091浏览
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A级车市场的合资与自主已鏖战许久，如何跳出束缚从解决销量颓势到主动制造热销趋势？凌渡一直是一款值得研究的车型。即使在油电交替的当下市场，凌渡L的产品优势依然是驱动其销量不受客观因素影响，稳步增长的关键。为了揭开凌渡L实现热销的根本因素，我们在宁波试驾了全新车型。
从中汽协公布的数据看，凌渡L自从2022年3月上市后，尽管受客观因素影响，但疫情之后，凌渡L就以6月份超过1万辆的销量表现，证明其自身的产品价值。尽管2022年遭遇疫情影响，但凌渡总销量依然高达10.26万辆。这背后产品的影响力值得关注。
解决了一个痛点，年轻化与大空间
国内的汽车市场，已经不再是合资通过品牌价值影响销量的时代。如何通过产品价值打动消费者，已经成为合资品牌亟待思考的问题。传统A级车市场，合资品牌已经受到自主通过配置战和价格战的影响。凌渡作为一款长期热销的车型，凌渡L的诞生，则是对其产品力的再次强化。
首先从车型看，凌渡L不仅是加长。更是加入了同级独有的无框车门、掀背式后备箱，让这款车型更加符合标准的“轿跑”定义。以当下年轻化的市场去看，很难有消费者不被凌渡L的产品力吸引。凌渡L成为A级车当中，唯一的现象级热销车型。在制造产品差异化方面，诚然上汽大众大胆迈出的一步，已经在凌渡L收获效果。
其次是大空间，凌渡L进行了轴距加长，达到2731mm。按照标准看，其实凌渡L已经是妥妥的B级车尺寸。大空间和大掀背尾门，再加上可倾倒的第二排，让凌渡的后排不论是乘坐还是应对临时搬家，相比同级车，都有更灵活的使用空间。
解决了设计的差异化，解决了大空间，以B级车的轴距在A级车市场影响消费，一品君认为，很难有消费者会抵挡如此产品力的车型。
成为智能化场景最强的燃油A级车
在智能化交互层面，凌渡L不仅是大众集团智能化领先的A级车，即使在同级车型当中，它都有领先的驾驶交互性。10.2英寸数字化仪表，具有丰富的显示功能，包括全彩的地图显示。标配和中高配车型提供10英寸和12英寸交互触控屏。所以全系4款280TSI车型都能享受到套多媒体系统，并支持Carplay和CarLife两套平台的手机投屏。同时还包括手机无线充电、Beats扬声器等配置。在多媒体交互和娱乐性方面，凌渡L也领先同级。
在驾驶辅助方面，280TSI四款车型当中，有2款车型标配L2级别的Travel Assist自适应巡航系统，炫辣版还支持选装Travel Assist驾驶功能。有3款车型都支持自适应巡航功能。在智能化驾驶辅助方面，凌渡L处于同级中上游水平。对于当下智能化的需求，不论是人机交互，还是智能驾驶体验，凌渡L都显得与时俱进。
280TSI+DSG，成熟且运动的动力组合
在动力方面，1.4T和干式双离合的组合已经非常熟悉，但在上汽大众的不断优化下，这套动力系统的成熟度、传动效率、耐久性方面，相比同级车型普遍使用的CVT拥有更强的性能表现。
试驾途中油门踩到中段，这套动力总成就能爆发足够的驾驶乐趣，对于常用的80-100km/h加速，这款车的动力表现完全超出预期。作为一款既要兼顾家用，还要兼顾玩乐的A级轿跑，凌渡L这套动力总成非常符合中国消费者需求。可以运动但不能建立在牺牲燃油经济性的基础上，可以运动但还要追求日常驾驶的平顺性，所以凌渡L凭借这套动力系统，依然能在A级车当中，获得众多消费者的认可。
写在最后：
作为一款定位轿跑的A级车，凌渡L在产品差异化方面拥有很强的影响力，消费者也用自己的钱包进行了投票。除了以上提到的差异化优势，凌渡L还拥有诸多标配，包括全系提供LED大灯、自动空调、雨量感应雨刷、自动大灯、无钥匙启动进入、中控大屏、倒车影像等功能。标配车型多，也极大的提升了这款车型的性价比。综合其设计、动力、配置、空间、品牌这五个中国消费者买车最关注的核心，凌渡L依然是品牌价值和产品价值兼具的高品质合资A级轿车。
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