2015年 1月 20日 星期二 21:45
Season 2 of My RONA Home Offers Fast-Paced Entertainment as Two Families Compete to Build and Win Their Dream Homes
BOUCHERVILLE, QUEBEC, Apr 08 (MARKET WIRE) --
RONA inc. (TSX: RON)(TSX: RON.PR.A), the largest Canadian distributor and
retailer of hardware, home renovation and gardening products, is proud to
announce the launch of the second season of its reality TV series, My
RONA Home. The first one-hour episode of the ten-part season will
premiere Sunday, April 10 at 9:00 pm EDT/PDT (8:00 pm CDT, 10:00pm MDT)
on Citytv.
Hosted by Elissa Lansdell, season two of My RONA Home follows two
families - Robyn and Jordan Ausmus (Blue Team) and Raegan and Jesse Maley
(Yellow Team) - in a competition to see who can best design, construct
and decorate a brand new home. In an intense race against time, each
family is matched up with a handyman as well as two experts consisting of
a contractor and an interior designer. Together they will work
room-by-room, with a deadline of 30 hours to radically transform empty
spaces, ultimately turning the shell of a house into a home. With each
grueling challenge, the competition intensifies and becomes more
emotional as these families struggle to out-build, out-design and
out-decorate one another, working and living side by side.
Ultimately Canadian viewers will have the final say on which couple will
win their dream home. Following each episode, Citytv viewers have the
opportunity to vote online at /myRONAhome or by phone at
1-900-630-7662, for the team they think did the best overall job that
week. The team with the most votes at the end of the 10-week season will
have their lives transformed as they win their dream home- plus the
entire contents of furniture, appliances and electronics inside valued at
"We were pleased with the success of the first season of My RONA Home so
we're glad to repeat the experience this year, because these are
thrilling, life-changing situations for both of these families, which
makes for fascinating and emotional viewing," said Claude Bernier,
Executive Vice-President of Marketing and Customer Innovations, RONA.
"The show is more than just another home improvement series, though. MY
RONA Home shows viewers how we can all reduce our impact on the
environment. At RONA, we are honoured to be the presenters of a Canadian
television show featuring the construction of houses being built to the
LEED(R) Canada for Homes standard."
RONA by Design features into the show
My RONA Home will feature new trends in decoration and renovation, with
each home incorporating personal design decisions unique to each family
and their needs.
"As something new to this year's show, RONA will provide participating
families with renovation and decoration suggestions and solutions from
RONA by Design, a collection of layout and decoration ideas created by
design and fashion experts to inspire and guide consumers in their home
renovation projects," Bernier continued. "Viewers who want to use RONA by
Design ideas in their own homes will be able to pick up all the tips,
products and services they need in our RONA stores."
RONA by Design projects have been created for different rooms in the
home, including the bathroom, living room, kitchen, dining room, bedroom,
office, basement and, of course, the garden and deck...and even storage
rooms (entry, closet, laundry room). Three distinctive styles are offered
to guide consumers: authentic, charming and contemporary.
My RONA Home and the environment
LEED(R) Canada for Homes is a certification system designed to promote
the design and construction of high-performance green houses. To receive
LEED (Leadership in Energy and Environmental Design) certification,
houses must be constructed with particular attention to energy
efficiency, water efficiency, materials and indoor air quality.
To gain points toward LEED Canada for Homes certification, the houses
featured in My RONA Home will incorporate many eco-responsible products,
such as: FSC-certified lumber and materials from local suppliers, low
flow faucets and dual flush toilets, low VOC (volatile organic compound)
and recycled paint, Energy Star(R) and CSA-certified windows, and more.
Landscaping around the homes will also be designed to minimise water
consumption by using plants and drought-tolerant grass seed.
"At RONA, our commitment to the environment calls for rigour and
transparency," Mr. Bernier said. "We have selected the life-cycle
approach as the basis for all our environmental initiatives. Featuring
LEED techniques on My RONA Home is another example of this."
RONA's unique commitment to the demanding LEED system for eco-responsible
construction extends beyond its TV series. In Canada, 7 RONA stores under
various banners are in the process of gaining LEED certification. Built
using highly evolved construction components that save water and energy
and reduce waste production, these stores are among the select commercial
buildings in Canada that are built to respect the environment.
About Citytv
Citytv(TM) television stations in Toronto, Vancouver, Calgary, Edmonton
and Winnipeg offer viewers intensely-local, urban-oriented,
culturally-diverse television programming. A distinct alternative to
other conventional television stations, Citytv engages its viewers with
dynamic on-air personalities and delivers an entertaining mix of news,
local-interactive formats such as: Breakfast Television and CityL as
well as local Canadian and US acquired prime time entertainment
programming. Citytv is a part of Rogers Broadcasting Limited, a division
of Rogers Communications Inc. (TSX: RCI)(NYSE: RCI) which is a
diversified Canadian communications and media company. For more
information on Citytv stations and programming, visit .
About RONA
RONA is the largest Canadian distributor and retailer of hardware, home
renovation and gardening products. RONA operates a network of over 950
corporate, franchise and affiliate stores of various sizes and formats.
With close to 30,000 employees working under its family of banners in
every region of Canada and more than 17 million square feet of retail
space, the RONA store network generates over $6 billion in annual retail
sales. For more information, please visit www.rona.ca.
Valerie Gonzalo
514-626-6976
gonzalo@videotron.ca
Financial Community
Stephane Milot
Senior Director, Investor Relations
514-599-5951
stephane.milot@rona.ca
Meghan Hardy, Public Relations
416-764-3197
meghan.hardy@
Copyright 2011, Market Wire, All rights reserved.
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